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Saudi Arabia is set to unveil a new television channel in September that will highlight the country’s culture and heritage. This initiative, signed by Minister of Culture Prince Badr bin Abdullah bin Farhan and MBC Group Chairman Walid Ibrahim Al-Ibrahim, aims to celebrate Saudi culture through 24-hour programming.

The channel, which will be available on MBC’s satellite and digital platforms, seeks to position Saudi Arabia as a cultural hub with a global impact. It is in line with Saudi Arabia’s Vision 2030, emphasizing the nation’s rich heritage and contributions to civilization. The channel will provide a modern and dynamic portrayal of Saudi culture, catering to both intellectuals and the general public.

With a focus on arts, literature, heritage, poetry, theater, cinema, design, fashion, and culinary arts, the channel will showcase the multifaceted aspects of Saudi culture. It aims to blend tradition and innovation using cutting-edge technology to appeal to local and international audiences.

In addition to broadcasting, the initiative will extend to digital platforms, offering videos, articles, podcasts, and documentaries to cater to the preferences of the younger generation. By nurturing local talent and featuring prominent Saudi figures, the channel aims to enhance the cultural scene, promote national pride, and elevate the global reputation of Saudi Arabia.

The launch of this cultural channel is a response to the increasing interest in Saudi culture and heritage worldwide. It represents a significant step forward in presenting the vibrant and rich cultural landscape of the Kingdom, fostering dialogue, and strengthening cultural ties with the global community. The channel’s debut is highly anticipated as it aspires to become a prominent medium for promoting cross-cultural understanding and appreciation.

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