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Dish Network, based in Englewood, has successfully built a state-of-the-art 5G cellular network in just three years, reaching over 240 million U.S. residents. This accomplishment was achieved at a fraction of the cost compared to other wireless carriers. However, Dish Wireless now faces the challenge of finding customers to ensure the future success of its network.

The company recently launched Boost Infinite, a monthly cellular service, to attract customers to its network. The plan offers unlimited talk, text, and data for per month, with data throttled after 30 gigabytes per line. Dish Wireless is targeting Amazon Prime members, offering a discounted SIM card kit delivered to their homes. This initiative is part of their effort to quickly acquire subscribers.

Boost Mobile, which was acquired by Dish as a regulatory condition of the T-Mobile and Sprint merger, is Dish’s prepaid offering with nearly 8 million customers. Boost Infinite, on the other hand, is the newer postpaid or monthly plan that Dish Wireless aims to grow. To fully utilize its network and technology, Dish Wireless needs to switch on its network and migrate subscribers from existing networks to its own.

Dish Wireless has been testing its 5G network, called Project Genesis, in various locations, including Las Vegas and parts of Colorado. Metro Denver is expected to gain access by the end of the year. However, despite the competitive pricing and cutting-edge technology, convincing consumers to switch to an untested network will be a challenge. Dish is up against major competitors like AT&T, T-Mobile, and Verizon, as well as other companies such as Google Fi Wireless and Comcast.

Another hurdle is the availability of compatible devices. While most devices made within the last five years will work with Boost Infinite after a SIM card swap, Dish’s network primarily relies on AT&T and T-Mobile networks. Dish Network has acquired a significant amount of wireless spectrum, but many existing phones cannot handle it. The release of more compatible devices, like the iPhone 14, is expected in the future.

In an effort to expedite network rollout, Dish Wireless has partnered with companies like Cisco, Oracle, VMware, and Intel. Their network is cloud-based, with Amazon Web Services hosting it. Dish Wireless aims to offer unique services and features through its open network architecture, allowing outside developers to bring innovative applications.

The success of Dish Network’s new 5G network relies on its ability to attract subscribers and differentiate itself in a crowded market. While price competitiveness is important, Dish Wireless also aims to offer compelling services and features to stand out among its competitors.

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