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Four grandmothers in Zimbabwe’s rural Domboshava area are using WhatsApp to bypass intimidation and media bias in the upcoming national elections. These opposition supporters utilize WhatsApp group chats to share campaign information, counteract state-controlled media coverage, and connect with like-minded citizens in their communities. Elizabeth Mutandwa, a 64-year-old activist, shared a video on WhatsApp showing baboons tearing up ruling party election posters. She then attended an opposition rally and hopes for change under opposition leader Nelson Chamisa. However, many potential attendees stayed home out of fear of threats and violence from ruling party activists.

WhatsApp and other messaging apps are proving to be powerful tools in rural areas where cellphone access is common. Citizens, even those in remote areas, can receive campaign messages and participate in the electoral process. The use of WhatsApp by Zimbabwe’s rural population represents a shift from traditional methods of reaching voters, which relied on rallies and community meetings. The strategic use of cellphones and the internet allows citizens to share information and counter propaganda, even though state-controlled media outlets heavily favor the ruling party.

While the ruling party employs tactics like dominating state media coverage and sending bulk text messages to millions of people, the opposition relies on grassroots efforts and word of mouth. The grandmothers, like Elizabeth Mutandwa, share content via WhatsApp groups and hope that their posts are widely shared. Despite the fear that still exists in rural areas, there is a yearning for change, and WhatsApp provides a safe space for communication and mobilization.

As the presidential election approaches, citizens are leveraging technology to make their voices heard and challenge the status quo. WhatsApp has become an essential tool in reaching rural voters, who make up the majority of Zimbabwe’s population. The use of this platform shows the potential for technology to empower marginalized communities and contribute to more inclusive and democratic societies.

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