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In recent years, the smart TV market has evolved, offering more intelligent versions of traditional digital TVs. With a range of operating systems to choose from, including mainstream brands’ own systems and open-source operating systems, companies like Sony, Microsoft, Roku, and QYOU Media are taking advantage of the opportunities in this growing industry.

Companies like Sony, Microsoft, and Roku are providing hardware that forms part of the Connected TV (CTV) landscape. At the same time, open-source operating system (OS) providers like Coolita in India are working with companies such as Panasonic, Croma Electronics, and Thomson to enhance their smart TVs with a user-friendly and flexible OS.

This expanding market creates significant opportunities for small and medium-sized businesses in the media and entertainment sector. The widespread adoption of CTV platforms allows these businesses to reach a larger audience, as viewers increasingly move away from traditional TV.

QYOU Media is one such company operating in India and the United States. Through a partnership with Coolita, QYOU India’s QPlay+ is expanding its Connected TV distribution globally. Coolita users in India and worldwide can now access QYOU Media India’s growing portfolio of FAST channels on their smart TVs.

The market for smart TVs is booming, with 90% of TVs sold in India last year being smart TVs. This growth expands the viewer experience by offering high-quality, localized content. Sony Group Corp, known for its top-class TV range, produces LCD televisions, home audio devices, Blu-ray Disc players, and portable audio devices. Their 8K TVs provide incredibly detailed and lifelike images, offering viewers an immersive experience.

Microsoft’s primary focus in the entertainment hardware space is its Xbox gaming console series. While primarily designed for gaming, Xbox consoles also offer streaming capabilities, allowing users to access various streaming platforms, turning them into part of the Connected TV ecosystem. Roku, on the other hand, connects users to their favorite content through their streaming devices and TV models.

The shift towards TV streaming has become evident, with a majority of Canadian internet users now choosing TV streaming as their preferred source of entertainment. This shift benefits advertisers, offering better targeting and flexibility for reaching their audience effectively.

In conclusion, the rise of smart TVs and the opportunities in the CTV market have opened doors for companies like Sony, Microsoft, Roku, and QYOU Media. As the demand for smart TVs and streaming platforms continues to grow, these companies are well-positioned to capitalize on this trend.

Definitions:
– Smart TV: A television set that integrates internet and interactive features, allowing users to access online content and stream media.
– Connected TV (CTV): Refers to televisions that are connected to the internet and allow users to access a range of online content and applications.

Sources:
– NewsDirect (original article)
– QYOU Media Inc.
– Sony Group Corp
– Microsoft Corp
– Roku Inc.

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