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Italian motorcycle manufacturer MV Agusta is gearing up to make a splash at the upcoming EICMA 2023, the world’s biggest motorcycle trade expo. This follows the company’s recent partnership with KTM, which has allowed the Austrian company to take over sales and distribution for MV Agusta in multiple markets.

While KTM intends to acquire a majority stake in MV Agusta, both companies are committed to preserving the Italian brand’s unique identity. This collaboration aims to improve MV Agusta’s market presence and distribution in key markets.

During the expo, which will take place from November 7 to 12, 2023, MV Agusta will be showcasing its latest technology and an impressive lineup of models. The company has already announced the return of popular models such as the Superveloce 98 Edizione Limitata and the Brutale 1000 RR for the 2024 model-year.

One highly anticipated reveal is the hyped-up 9.5 project, initially known as the “Lucky Explorer.” This adventure bike has been the subject of much speculation, but if the initial plans hold true, it will rival the likes of Ducati’s DesertX with its off-road capabilities.

Notably, this will be MV Agusta’s first time participating in EICMA alongside its new partner, Pierer Mobility AG, the parent company of KTM. With Pierer Mobility’s significant influence, MV Agusta is expected to experience substantial growth and activity in the future.

MV Agusta CEO Timur Sardarov expressed excitement about the brand’s collaboration with Pierer Mobility AG, stating that MV Agusta’s iconic models, all produced in Italy, will continue to captivate public and critical attention. Sardarov expects MV Agusta to once again showcase motorcycle art at the expo.

Overall, MV Agusta’s participation in EICMA 2023 highlights its dedication to innovation, stylish design, and high-performance motorcycles as it continues to expand its presence in the global market.

Sources:
– EICMA: The world’s most important motorcycle exhibition
– MV Agusta press release

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