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The Earth Observation (EO) industry is projected to experience significant growth in the next ten years. While traditional consumers of EO, such as GIS experts, will contribute to this growth, the true potential lies in expanding its reach to industries beyond the standard user base.

Satellite imagery has the power to detect, classify, and count objects, making it a valuable intelligence tool. This capability opens up opportunities for various industries to unlock the potential of satellite imagery.

Transparency is a key aspect enabled by Earth Observation. It can drive change and action in areas like climate change, peace, security, and other critical aspects affecting life on Earth.

With high-resolution sensors revisiting every part of the Earth multiple times daily, the power of satellite imagery becomes undeniable. This data is readily available to anyone with a credit card and a web browser, creating transparency in various sectors.

Satellite imagery can be used to monitor carbon emissions in the oil and gas industry using hyperspectral imagery (HSI), track military forces using synthetic aperture radar (SAR) or middle-wave infrared (MWIR), and provide valuable insights in agriculture.

In the agricultural sector, satellite imagery can benefit various stakeholders. For feedlot operators, it can track the number of cattle, monitor fence integrity, and observe supplier and employee activities. Commodity owners, input providers, lenders, insurers and reinsurers, public regulators, environmental NGOs, competitors, and commodity traders can all leverage satellite imagery to gain valuable insights in their respective fields.

Harnessing the power of satellite imagery can have a significant financial impact across the value chain for various industries. Whether it is agriculture, energy, transportation, or retail, transparency afforded by EO can create value for multiple stakeholders.

The decreasing cost of accessing satellite data and the advancements in technology are making it increasingly possible for mid-sized private sector companies in any industry to own and operate their own satellites or high-altitude platform systems (HAPS). This allows them to acquire the necessary information to gain a competitive advantage and make informed decisions.

As EO becomes more accessible and affordable, industries can harness its power to make better predictions and optimize their processes. The value chains of various industries will evolve, creating new economic opportunities and driving growth in the Earth Observation industry.

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