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Saudi Arabia is set to launch a new television channel in September that will showcase the country’s culture and heritage. Minister of Culture, Prince Badr bin Abdullah bin Farhan, has signed an agreement with MBC Group Chairman, Walid Ibrahim Al-Ibrahim, to establish and operate the channel.

The main objective of the channel is to celebrate Saudi culture through diverse programming that will be available 24 hours a day. It aims to position Saudi Arabia as a global cultural hub and aligns with the goals of Saudi Arabia’s Vision 2030, which emphasizes the nation’s rich heritage and civilizational contributions.

The channel will be accessible on MBC’s satellite and digital platforms, offering a modern and dynamic portrayal of Saudi culture. It will cover a wide range of topics, including arts, literature, heritage, poetry, theater, cinema, design, fashion, and culinary arts. The channel plans to appeal to both intellectuals and the general public by leveraging cutting-edge technology to blend tradition and innovation.

In addition to broadcasting, the initiative will extend to digital platforms, providing videos, articles, podcasts, and documentaries catering to the preferences of the younger generation. By highlighting local talent and prominent Saudi figures, the channel aims to contribute to the cultural scene, enhance national pride, and increase Saudi Arabia’s global reputation.

The launch of the cultural channel is a response to the growing global interest in Saudi culture and heritage. It represents a significant step towards presenting Saudi Arabia’s vibrant and diverse cultural landscape, fostering dialogue, and strengthening cultural ties with the international community. The channel aspires to become a prominent medium for promoting cross-cultural understanding and appreciation.

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