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South Korea’s telecom service provider, LG Uplus Corp., has introduced a new solution called Culture Plus. This innovative solution utilizes artificial intelligence and communications data to identify the interests and movements of visitors at cultural facilities.

Culture Plus analyzes visitor patterns and movements during exhibitions, taking into account their reactions to various displays. The solution also considers the viewing behavior of the visitors’ companions. By leveraging a visitor’s residential area and cultural consumption history, Culture Plus enables targeted marketing.

This technology is particularly useful for cultural facilities such as exhibition halls and museums. It allows these facilities to analyze exhibition performance and plan strategies for future displays. Moreover, LG Uplus plans to collaborate with national, public, and private galleries, including the Independence Hall of Korea and Ground Seesaw, to expand the use of Culture Plus.

By leveraging AI and communications data, Culture Plus provides valuable insights into visitor behavior. This new solution equips cultural facilities with the tools to optimize exhibition experiences and enhance their outreach to visitors.

Overall, LG Uplus’ introduction of Culture Plus provides a promising opportunity for cultural facilities to gain a deeper understanding of their visitors and improve their overall operations.

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