News

The use of generative artificial intelligence (AI) in creating digital likenesses of celebrities is becoming increasingly prevalent in the advertising and film industry. Advertisers and film studios are exploring the opportunities and benefits of incorporating AI-generated avatars of famous personalities into their promotional campaigns and endorsements.

The Hollywood strike between the actors’ union, SAG-AFTRA, and studios has shed light on the issue of using background actors to create digital avatars through scanning technology. At the same time, major actors are reportedly in talks with AI companies to create and protect their own digital likeness. This trend is not limited to Hollywood but is spreading across borders and industries, as demonstrated by the Cadbury ad featuring Shah Rukh Khan and an accompanying AI ad generator.

The implications of AI-generated celebrity footage raise concerns about authenticity and transparency in brand and endorsement deals. Clear guidelines and consent mechanisms are necessary to ensure ethical usage and prevent misinformation. Brands and celebrities must protect their image rights and utilize technology to detect and address unauthorized content promptly.

Consent from the celebrity is crucial in utilizing generative AI technology. The use of virtual studios and visual tech similar to what is used in blockbuster movies allows for visually rendered talent, further expanding the possibilities of incorporating AI-generated avatars. However, operating under an ethical umbrella and having the consent of celebrities is essential.

The future prospects of AI-generated likeness are exciting. As celebrities collaborate with brands to introduce AI-powered duplicates of themselves in marketing campaigns, it revolutionizes the industry. Celebrities can spend minimal time in a studio, and brands can explore new creative possibilities, such as making celebrities appear younger or perform superhuman feats.

The global generative AI market is projected to reach 1.8 billion by 2032, highlighting the growing significance of this technology. However, legal and ethical implications, trust, and authenticity should be considered alongside its prevalence.

Media literacy becomes crucial in discerning reality from AI creations, and a balance between creativity and ethics is vital. Regulations and guidelines need to be established to protect all parties involved and maintain the authenticity and integrity of collaborations.

Trusted studios capable of developing their own Machine Learning models, tailored to the brand’s policies on privacy and ethics, can be beneficial in mitigating risks and ensuring responsible AI usage in marketing campaigns.

The post Celebrities and Brands Embrace AI-Generated Likenesses for Marketing Campaigns appeared first on satProviders.