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The smart home industry has often been divided into two categories: do-it-yourself (DIY) and professionally installed. However, LiveSmart, a California-based company, has positioned itself as a bridge between these two categories, catering to the often overlooked middle market.

Initially targeting the aging-in-place market, LiveSmart soon realized that this audience was not receptive to their technological solutions. They then shifted their focus to the younger middle market in Southern California. While their primary business was security camera installations, they saw an opportunity to expand into whole-home automation systems.

LiveSmart found a perfect fit with Z-Wave technology at the Z-Wave Alliance Pavilion during CES. The mesh networking topology of Z-Wave ensures reliable signals without obstruction, making it ideal for home automation. By partnering with HomeSeer, LiveSmart was able to offer installation and programming services for various devices, including lights, locks, thermostats, sensors, motorized shades, and cameras.

Unlike DIY solutions, LiveSmart distinguishes itself by providing comprehensive services to its customers. Their target audience consists of individuals who appreciate the convenience and sophistication of a smart home without the hassle and costs associated with DIY or high-end luxury systems.

Understanding their market has allowed LiveSmart to develop a defined business model tailored to their customers’ needs. They start small, focusing on specific needs, and gradually expand the system as customers’ requirements change. LiveSmart’s success has led to their expansion to Northern California.

The versatility of middle-market solutions is evident in LiveSmart’s recent projects. For example, they implemented a system for a client with a large lodge and adjacent cabins, which would automatically turn on lights and alert the owners if motion was detected at night. They have also found a way to bridge security and home automation by offering temporary indoor cameras that provide privacy when occupants are present and situation awareness when they’re away.

LiveSmart’s success in the middle market is attributed to their customer-focused approach and their utilization of Z-Wave technology. They continue to guide customers on their smart home journey, providing tailored solutions to meet their evolving needs.

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