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The world of wine in Israel, known as perhaps the oldest wine-producing region in the world, has always stood for peace and goodwill. However, recent tragic events on October 7th have had a detrimental impact on Israeli wineries. To raise awareness and show support for Israel and its wineries, the Israeli Wine Producers Association (IWPA) is urging consumers to participate in the “Sip For Solidarity” movement.

The immediate effects of the recent massacre have been felt by picking, sorting, and winemaking teams. The attacks occurred during the harvest season, forcing winemaking processes to be conducted under constant threat. As a result, many wineries have seen a depletion in their production teams, as young men and women join the fight to defend their nation.

Joshua Greenstein, the Vice President of the IWPA, explains the unique challenges faced by wineries during such times. Unlike other industries that can pause or operate with limited staff, winemaking is a hands-on process that follows a strict schedule dictated by the ripening of grapes. Without a sufficient workforce, wineries are facing an impending crisis that puts future vintages at risk.

Furthermore, the decrease in celebratory occasions due to the current situation in Israel has significantly impacted wine sales. Mr. Greenstein emphasizes that the repercussions will be felt not only in the current year’s sales but also in the vintages being harvested now, which will take years to be ready for sale.

In an effort to provide support, the IWPA encourages consumers to purchase Israeli wines. From November 1, 2023, to December 31, 2023, 10% of every case of Israeli wine shipped will be donated to Israeli relief efforts. By rallying the support of wine consumers, the challenges faced by wineries can be overcome, ensuring that Israeli wines continue to embody the character and taste that they are renowned for.

Israel has successfully blended its ancient winemaking history with modern technology, making it one of the fastest-growing winemaking regions in the world. The IWPA represents over 30 Israeli wineries, ranging from boutique to large-scale producers, advocating for Israeli wines as a world-class choice. For more information, follow @IsraeliWine for updates from the IWPA.

Definitions:

• Israeli Wine Producers Association (IWPA): A trade organization that promotes Israeli wineries through wine education and events.

Sources:

• Israel Defence Forces (IDF): Unknown

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