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Audiovisual (AV) integrators are professionals who specialize in creating unique and immersive experiences by designing and implementing systems that combine audio, video, lighting, and control systems. Their first step is to understand the client’s vision and goals through extensive communication and consultation. They evaluate the physical space where the experience will take place, considering factors like dimensions, acoustics, lighting conditions, and architecture.

However, a challenge arises when clients struggle to visualize and understand how the equipment will function in the space. To address this, AV integrators historically used siloed modeling software along with 3D renders, speaker coverage maps, and lighting plots. But what if there was a way to have one model that demonstrates all the systems working together?

The solution lies in digital twin simulations. A digital twin is a virtual representation that allows for analysis and prediction of the behavior of physical objects, processes, or systems. Simulations powered by digital twins offer valuable insights, preventing unforeseen problems. Engineers and designers can virtually test and validate different design concepts, assess performance, and make informed decisions before installation.

Digital twin simulations reduce costs, accelerate project development, and increase the likelihood of success. They align stakeholders to a common expectation, avoiding surprises like “I thought it was going to look different.” Simulations are made possible by real-time rendering, which enables immersive and interactive experiences. Real-time rendering allows immediate feedback, enhancing user engagement and creating a sense of realism and presence.

In architectural visualizations, real-time rendering enables adjustments to materials, lighting conditions, and environmental factors, providing clients with a sense of the project’s atmosphere. Clients can explore virtual environments, manipulate objects, and witness their actions and decisions reflected instantly. Real-time rendering also facilitates collaboration among multiple stakeholders.

Digital twins have value beyond audiovisual simulations. Once a digital twin of a space is created, it can be used for various applications like metaverse activations, facility management, event planning, AR activations, training, and interior design. This opens doors for revenue-generating opportunities and strengthens the relationship with the client.

Digital twin simulations have the power to revolutionize the work of AV integrators, allowing them to create realistic and immersive experiences while ensuring client satisfaction and project success.

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