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Deutsche Telekom has established a partnership with UEFA EURO 2024, becoming an official partner in the areas of telecommunication services, sponsorship, and media rights. The partnership aims to enhance the fan experience and connectivity during the tournament.

As the official partner for telecommunications services, Telekom will provide high-speed digital infrastructure by connecting stadiums, team basecamps, training grounds, fan zones, and the International Broadcast Center. The company will also present UEFA’s flag bearer program and have significant brand visibility through sponsorship.

Telekom has secured media rights for all 51 matches, partnering with RTL for coverage, redistributing exclusive matches, and sharing production infrastructure. In addition to broadcasting the matches, Telekom will also have a presence during the matches on perimeter boards, digital platforms, and official public viewings through MagentaTV.

The company’s role in the tournament is to connect people and trigger enthusiasm among football fans. Telekom aims to make the UEFA European Football Championship in Germany an unforgettable event by highlighting the importance of the tournament.

Telekom’s partnership with UEFA EURO 2024 consists of three pillars. First, the company will ensure high-speed and stable digital infrastructure in the ten stadiums, fan zones, team basecamps, and training zones. Second, Telekom will have high brand visibility through sponsorship, including the presentation of UEFA’s flag bearer program. Lastly, Telekom has acquired the media rights for all 51 matches, partnering with RTL for coverage and redistribution of exclusive matches.

This partnership allows Telekom to showcase its sports expertise to football fans and provide added value to its customers through MagentaTV. The two companies will also be working closely together on the coverage of the entire tournament, operating a joint TV studio and production infrastructure.

Deutsche Telekom’s partnership with UEFA EURO 2024 demonstrates its commitment to connecting people through high-quality telecommunications services and providing an unforgettable fan experience during the tournament.

The post Deutsche Telekom Partners with UEFA EURO 2024™ for Comprehensive Partnership appeared first on ISP Today.